Wholesale buying
We purchase your products at wholesale and take them to market ourselves. You are paid upfront on the purchase order and carry no marketplace risk.
Explore ambition
Cajua & Josh
Selling on Amazon since 2017. You deal with the partners directly.
We grow your brand on Amazon, so you don't have to.
We buy your products at wholesale and sell them on Amazon for you. Then we optimize your listings, run your PPC and remove unwanted resellers, at no additional cost. You get paid upfront and stay focused on your product. We handle the marketplace.
Takes about a minute · No cost · We reply within one business day
Cajua & Josh
Selling on Amazon since 2017. You deal with the partners directly.
Amplore · A message from our founder
Why brands hand us their Amazon channel
7 min
Brands that trust us with their Amazon channel
What we do
One partner for your entire Amazon channel
We buy your products at wholesale and sell them on Amazon for you. Everything else below is included in the partnership, not quoted as a separate line item.
Listing optimization
A full listing audit, then keyword-rich titles, bullets, imagery and copy that our design team implements for you rather than handing you a spec.
Included freePPC advertising
Sponsored Products, Brands and Display managed against your break-even ACOS, and judged on TACOS, so we are building organic rank rather than renting it. When the numbers support it, we reinvest part of our gross margin into your ad spend.
Included freeReseller removal
We identify and remove unauthorized sellers and enforce your MAP policy. We own the inventory, so protecting your listing is protecting our own stock.
Included freeStorefront & A+ content
Brand Registry support, a built-out Amazon Brand Store and A+ Content modules designed to lift conversion on every ASIN in the family.
3PL logistics
Our third-party logistics network moves product from your manufacturer through to the Amazon customer, fewer delays, lower landed cost.
A message from our founder
Cajua Robinson
Managing Partner, Amplore · Aston, PA
If you have been burned by an Amazon agency before, I understand why you are skeptical.
Most brands we speak to have already tried this once. They paid a monthly retainer, got a slide deck, and twelve months later their Amazon channel looked about the same.
Here is what I think went wrong. When an agency charges you a retainer, they get paid whether your product sells or not. Their risk is a churned client. Yours is a year of lost momentum, a listing someone else rewrote, and resellers you still have not got rid of.
We built Amplore the other way around. We buy your products at wholesale and pay you upfront on the purchase order. That inventory is then ours, sitting in a warehouse, costing us money every day it does not sell. So when we optimize your listing, run your PPC and chase unauthorized sellers off your detail page, we are not doing you a favor we can invoice for. We are protecting our own stock.
That is the whole idea. You get paid before a single unit sells. We only do well if your product actually moves. Nobody has to trust anybody, the incentives just point the same direction.
If that sounds like the kind of partner you have been looking for, tell me about your brand. I will come back within a business day with what I would do first, whether or not we end up working together.
Cajua Robinson
Managing Partner, Amplore · Aston, PA
Takes about a minute · No cost · Reply within one business day
Case study · Herbal Renaissance
Same product, same listing. Fourteen times the sales.
What changed is who was minding the channel. This is the Keepa sales history for the same ASIN, before and after we took it over.
Units sold per month
· Iron Hammer by Herbal Renaissance
Real Keepa data
Same ASIN
14× more volume
50 a monthbefore us
700 a monthten weeks later
+1,300%units per month
~10 weeksto get there
$0cost to the brand
The line is units sold each month, straight from Keepa. Nothing about the product changed: we rebuilt the listing, ran the ads and cleared the resellers off it.
Units sold per month
50700
▲ 14x more volume
Same ASIN. Listing rebuilt, PPC live, rank followed the velocity.
Unauthorized sellers
551
▼ Arctic Ruby Oil
Price holds and the Buy Box is stable once the listing is ours alone.
Real Keepa data · 590% year-over-year across all brand partners
Partner portal
Your numbers, every month, in one place.
Every Amplore brand partner gets a login. Monthly reports, onboarding documents and purchase order history live in one place instead of scattered across a year of email threads.
- Monthly performanceSales, units and velocity by ASIN, month over month.
- Reports & documentsEvery monthly PDF and onboarding SOP in one library.
- Purchase orders & payoutsWhat we bought, when we paid, and what is next.
How it works
From first call to growing brand
Four steps. We start by understanding your brand, goals and challenges, then build the strategy around what your Amazon channel actually needs.
01
Discovery
We audit your catalog, listings and current Amazon presence, and get clear on your goals, your margins and the constraints you are working inside.
02
Wholesale PO
We agree terms and issue a purchase order. You are paid upfront, before a single unit sells and before we spend a dollar of our own on advertising.
03
Optimize & sell
Listings rebuilt, PPC live, A+ and Brand Store built out, and unauthorized resellers removed from your detail pages.
04
Report & grow
Monthly reporting in your partner portal, then we reorder. Growth compounds as organic rank takes over from paid.
590%
Year-over-year growth across all brand partners
$2M
Paid to brand partners
185
Purchase orders placed, and counting
4.14x
Blended return on ad spend
Common questions
The things brand owners ask us first
How is this different from hiring an Amazon agency?
An agency charges you a monthly retainer and gets paid whether your product sells
or not. We buy your inventory outright and pay you upfront, which means we carry the
marketplace risk. If your listing does not rank and your product does not move, we are the
ones holding stock. That is why listing optimization, PPC and reseller removal are included
rather than billed, they protect our own inventory.
When do we actually get paid?
Upfront, on the purchase order. You are not waiting on sell-through, and you are
not carrying receivables. See purchase order and
wholesale in our glossary for how this differs from a
consignment or agency arrangement.
Do we lose control of our pricing and our brand?
No. We hold to your MAP policy, and we enforce
it against other sellers on your behalf. Protecting your price integrity is directly in our
interest, because price erosion on your listing devalues the inventory we are holding.
We already have unauthorized sellers on our listings. Can you help?
Yes, and it is included. We identify unauthorized sellers, issue enforcement,
use Brand Registry tooling where there is a violation, and work with you to close the supply
route that is leaking product. Read more on
unauthorized sellers and
reseller removal.
What if we are not in Brand Registry yet?
We will walk you through it during onboarding. Brand
Registry unlocks A+ Content, Brand Stores, Sponsored Brands and the enforcement tools, so
it changes what is possible on every other part of the channel.
What size brand do you work with?
Small and mid-size brands are exactly who we built this for, the ones large
agencies price out and Amazon's own teams overlook. If you are unsure whether you are a fit,
send us your storefront and we will tell you honestly.
Explore ambition
Ready to unlock your brand's full potential?
Tell us about your brand and where you are stuck. We will come back within one business day with what we would do first, whether or not you ever work with us.
Takes about a minute · No cost · We reply within one business day